The Story of an American Original
The Super Bowl is a spectacle, a behemoth, a cultural phenomenon so towering that tickets sell legally for close to $3,500 and fetch up to six figures through less conventional avenues. And since most fans will never get to breathe the rarified air of a live Super Bowl, the game has barreled into virtually every living room in America, sparking a trend of watch parties that has made Super Bowl Sunday the second-highest day for national food consumption, after Thanksgiving.
Then there are the commercials ($4 million and rising for a 30-second spot), the halftime shows (elaborate productions featuring the biggest names in pop music), and a full slate of festivities in the host city and households around the country that give everyone from players, coaches, media, sponsors and the fans themselves a moment in the white-hot glow. On Super Bowl Sunday, everyone is tuned in and talking, texting, tweeting, and celebrating everything “Super Bowl”.
Super Bowl 50: Celebrating Fifty Years of America’s Greatest Game captures in dramatic (and often humorous) fashion, the players, coaches, characters, fans, moments, memories, and traditions that, over the past 50 years, have made the Super Bowl what it is today: the single greatest sporting and cultural event in America.
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Lamar Hunt threw out the term "Super Bowl" at an owners' meeting, but NFL Commissioner Pete Rozelle hated the moniker and even Hunt thought it a lark. "Nobody ever said let's make that the name of the game," he said in Michael MacCambridge's book America's Game. "Far from it, we all agreed it was far too corny to be the name of the title game."